Using different languages to reduce advertisement costs

Are you paying too much for your online advertising? For example Facebook's PPC program can be excellent for your business but only if you aim your website at the paying customers. Otherwise you're stuck with a hefty bill to pay at the end of the month for little return. You can agree that is just not a good business model.

We at RussianSEM are a Social Media Marketing and Search Engine Marketing company with many seasoned professional marketeers working for us. We thrive on sending the best quality traffic to your site by targeting paying customers that will earn you money. Our costs are as low as $0.25 per click compared to at least $1.25 per click that you would have to pay using Facebook adverts in the USA, Canada, Germany or Israel. For a fraction of the price, we can send you Russian-speaking customers from social networking sites such as VK.com and Facebook as well as from Russian search engines. You are getting high quality visitors from your own country thanks to geo-targeting abilities on social networks, search engines and content sites.

No more paying over the odds for online advertising, no more untargeted visitors to your site, just laser-targeted paying customers that will boost your revenue stream. Everyone knows that social media marketing has the ability to go viral; meaning, it can help brings thousands of customers to your site, if it is successfully marketed. And that's where we come in to it.

By targeting different traffic sources, either in Russian or Hebrew, we can draw major income streams for your business using top quality traffic sources. For example, a recent campaign for a top Israeli clothing company, using Facebook for traffic should have brought 3,000 customers for a certain budget but it didn't. The difference with our service is we use Russian and on that same advert we generated huge traffic for 1/5 of the price of the same Hebrew advert. No modification to site was necessary, just effective social media marketing and search engine marketing techniques, and using Russian, was the key to that company's success using our service.

To summarize, for the same service in advertising your site on social media sites, we can slash the advertising costs and maximize results for Russian and Hebrew speaking customers. If you're looking at generating more traffic to your site, get in touch with us.

SEO, SEM, SMO, SMM Differences and Uses

First and foremost, it is necessary to know and understand what an acronym stands for to avoid confusion as to what you are really looking for. SEO, SEM, SMO, SMM specifically confusing since they lead one to the other and that is what we are going to tackle right now.

SEO or Search Engine Optimization helps you achieve goals set as part of SEM or Search Engine Marketing. SEO is hereby the process of improving a webpage or a website. As an objective, SEO must target different kinds of keywords for different kind of search (including images, video, local, academic search, news search, and industry-specific vertical search engines). You need to understand what keywords you want search engine to associate with your site. Definition of those keywords is called creation of semantic core. The more keywords search engines associate with your site, the more people will visit it as a result of their search queries. This is a bases of a good SEM activity. Search engine is the machine generating the list that appears when you type a keyword search. Being part of that list is what gives a website search presence.

Then determining SEM or Search Engine Marketing strategy, it is important to plan search engines queries to be thoroughly and carefully studied, making sure that SEO is implemented for what people will look for in the Internet. Google and Yandex for example provide you with tools allowing you predict the search volume on keywords related to your products.

SMO or Social Media Optimization is a part of a successful SMM or Social Media Marketing. In order to achieve goals set in SMM, one must have a good SMO by developing his own website using what social networks have to offer. Through application of social sites awareness site can receive visitors from different networks or even interact with users as part of social site application set. Correct Social Media Marketing increase chances of Internet users from different walks of life interacting with one another within the same platform will notice and communicate with your company. Once in interaction those users become you customers, not nameless visitors but identified users of your own social community. Posibileties of such interactions are endless and with right SMM planing and implementation your company will benefit loyal, engaged fanbase and that is priceless for any business.

I hope that after this small article you will not get confused as to how these “almost alike” acronyms differ from each other since they all actually connected.

Internet has provided us with new ways to communicate, we in RussianSEM will be glad to help you get the best of them.

Our view on Social Media Marketing (SMM)

We believe that right now, it is the best and fastest way of marketing anyone could ever do in the Internet. We live in a world where communication and interaction take place online through social networking sites, blogging, forums, and discussions. As a company, you cannot afford not to be represented in social media and we offer you just that, social media marketing or SMM. Then approaching SMM, it is very crucial to make use of different venues: Facebook, LinkedIn, Twitter, My Space, YouTube, blogs, forums, Delicious, Digg, and many more.

Communicating through different media types including contents, images, videos, and audio are equally important as well. To communicate with people, you have to be everywhere. However, before beginning an effort, always check and make sure you will be with your target audience.

Social media marketing is extremely useful to attract attention for any products, event, services or simply communicating with your customers. People from many different places but of the same interests usually gather together in these social networking sites, following one another’s posts, interacting and building themselves loyal fans and followers. As a company, you get a unique opportunity to access and communicate with individuals and opinion makers all in the same platform. We in RussianSEM know exactly how to do that.

Social media marketing is not advertising. It is about encouraging others to talk and listen. It is like having a game or an interesting interaction. Remember, making conversations fun is necessary for efficient and productive social media marketing.