SEO, SEM, SMO, SMM Differences and Uses

First and foremost, it is necessary to know and understand what an acronym stands for to avoid confusion as to what you are really looking for. SEO, SEM, SMO, SMM specifically confusing since they lead one to the other and that is what we are going to tackle right now.

SEO or Search Engine Optimization helps you achieve goals set as part of SEM or Search Engine Marketing. SEO is hereby the process of improving a webpage or a website. As an objective, SEO must target different kinds of keywords for different kind of search (including images, video, local, academic search, news search, and industry-specific vertical search engines). You need to understand what keywords you want search engine to associate with your site. Definition of those keywords is called creation of semantic core. The more keywords search engines associate with your site, the more people will visit it as a result of their search queries. This is a bases of a good SEM activity. Search engine is the machine generating the list that appears when you type a keyword search. Being part of that list is what gives a website search presence.

Then determining SEM or Search Engine Marketing strategy, it is important to plan search engines queries to be thoroughly and carefully studied, making sure that SEO is implemented for what people will look for in the Internet. Google and Yandex for example provide you with tools allowing you predict the search volume on keywords related to your products.

SMO or Social Media Optimization is a part of a successful SMM or Social Media Marketing. In order to achieve goals set in SMM, one must have a good SMO by developing his own website using what social networks have to offer. Through application of social sites awareness site can receive visitors from different networks or even interact with users as part of social site application set. Correct Social Media Marketing increase chances of Internet users from different walks of life interacting with one another within the same platform will notice and communicate with your company. Once in interaction those users become you customers, not nameless visitors but identified users of your own social community. Posibileties of such interactions are endless and with right SMM planing and implementation your company will benefit loyal, engaged fanbase and that is priceless for any business.

I hope that after this small article you will not get confused as to how these “almost alike” acronyms differ from each other since they all actually connected.

Internet has provided us with new ways to communicate, we in RussianSEM will be glad to help you get the best of them.